Redefining Sustainability

A Journey Towards Genuine Change

Emma Menebroker

7/31/20232 min read

Redefining Sustainability: A Journey Towards Genuine Change

Hello change-makers,

When we embark on a journey of discovery, we never quite know where it will lead us. My journey started with a spark, an urge to do something more, to help in some way. Like many of you, I began reading everything I could find, listening to TED talks, enrolling in online courses, and jotting down my ideas. I was driven by a desire to understand: What does it really mean to be sustainable?

"Sustainability." It's a word we see everywhere, from corporate boardrooms to Instagram hashtags. But behind the buzzword and marketing jargon, what does sustainability really mean? And, more importantly, how can we — individuals, communities, and businesses — practice sustainability in a genuinely transformative way?

It is easy to perceive sustainability as merely an environmental concept, focused on reducing waste and conserving resources. However, it's so much more than that. True sustainability intertwines with every aspect of our lives, impacting the economic, social, and environmental dimensions of our world.

Consider the three pillars of sustainability: people, planet, and profit. It is not just about protecting the planet; it's also about ensuring economic prosperity and promoting social equity. Balancing these three elements is the key to sustainable development, wherein we meet our needs without compromising the ability of future generations to meet theirs.

So, if sustainability is this all-encompassing, why is there still a lack of focus?

In my quest for answers, I realized that the concept of sustainability is clouded by its own vastness. Its true essence is lost amid various interpretations, leading to piecemeal solutions that hardly scratch the surface of the problem.

But we can change that...

Over the next six weeks, we will peel back the layers of sustainability, exploring its many facets and debunking common misconceptions. We'll delve into transformative practices, such as mining from waste, designing thoughtfully, embracing modularity, boosting energy efficiency, and seeking inspiration from nature's innovation.

I invite you to join me on this journey, not just as passive readers, but as active participants. Share your thoughts, experiences, and ideas! Let's learn together, inspire each other, and drive meaningful change. After all, sustainability isn't a destination — it's a journey we embark on together.

Stay tuned for next week, when we will dive into the circular economy, a concept that might just turn our "throw-away" culture on its head.

Until then, keep dreaming, keep questioning, and most importantly, keep acting. Because every step, no matter how small, takes us closer to a more sustainable future.

Are you ready? Let's redefine sustainability together.